The chartered institute of logistics and transport Essay

The chartered institute of logistics and transport - Essay Example The mission statement has always been "Your Career Partner" and it has over 30,000 members in 28 national sections of the CILT across the world. Through its national councils and sections around the globe, it offers information, guidance, forecasts, scientific knowledge, and educational courses with qualifying examinations, seminars, conventions, constructive partnerships, professional development and many kinds of assistance. It had classified the branches into groups and regions for good and easy governance. The network contact is in more than 50 countries. Her Royal Highness, The Princess Royal, the Institute's patron, takes great interest in CILT's activities. Organisation has Vice President for Supply Chain Innovation at the International Consultancy, Solving International, and Chairman and Chief Executive at the topmost level, who had been functioning mostly in an authoritarian style. The organisation has a very high international profile, even though it had not been easy for it to build it up. Its management had always been of the best quality and they hire people from very well known organisations like Price water Coopers, who already have tremendous experience of running international giants. In spite of it, it had been facing management crises for sometime now, with new areas to make unprecedented moves and decisions opening up all the time. It had been, no doubt the authoritarian style of management and the decisions were always taken by the topmost authorities, with the expectation that the lower ranks would fall in line with those decisions, and it had been happening so. But now with the changed circumstances, even organisations like Price Water Coopers are facing enormous problems due to culture clash and diverse organisational set-ups and conflicting working environments and mostly, they avoid these problems by taking local people as partners in the company and interfering in the company matters as less as possible. The main area where research should be done and conclusions to be drawn is communication that leaves much desired. "While the effect of communication apprehension on a multitude of psychological and performance variables has been studied in many other disciplines, it has not been extensively examined by sales researchers" http://www.apmforum.com/emerald/cross-cultural-management.htm The international organisations have noticed that employing local people had always been not the best of the alternatives. But under the circumstances, there is no other better alternative. People representing different cultures and countries, speaking languages other than English, being used to different working environments have posed a challenge to the working style and management ways of these organisations. It had not been very easy for the said organisation to get over the barriers and come into terms with the frustratingly diverse ways of local employees. This in spite of CILT being an international player for a long time, and that has not helped enormously. Values, beliefs, business dealings, conversation, language, ways of discussion and decisions, interactions, food habits, all are different and cultures

How can the Internet and related technologies assist organisations Essay

How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass - Essay Example E-marketing is not just the development of a website for a company, rather it also includes other activities, such as, online communications between customers and the company, direct dialogs with the customers, finding methods to gain customers’ fidelity, and creating customer value. Upson (2010) states, â€Å"EMarketing allows businesses to easily find potential customers that might have a special interest in their product†. 2. Communication Tools for E-marketing Business communication includes transfer of all planned and unplanned messages between the company and its customers. Planned messages include informing or persuading the target market whereas unplanned messages include publicity in media and word of mouth among the customers. It is not possible for the companies to manage unplanned messages directly. Therefore, they use different communication tools to create a good impact on the customers. There are different communication tools available for E-marketing, wh ich include advertising, selling, PR, direct mail, sales promotion, sponsorship, and exhibitions. These communication tools not only help the companies create awareness about their products and services among the public all over the world but also play an effective role in creating customer value. ... Companies tell the public about the specifications of their products through online advertisements, which they place on famous, search engines and websites. Pay per click advertising and interactive advertisements are very beneficial for the companies because they attract a large number of people towards the company’s products. Through pay per click method of advertising, companies pay the people who click their ads on the websites. Pay per click can be successful for the companies if they advertise on a large number of relevant phrases, build different ads for every phrase, send visitors to the most suitable web pages, and measure return on the investments. This mode of online advertising attracts a large number of people towards a company’s products and services. Customers also feel valued when the companies pay them as a reward for clicking their ads and buying the products. 2.2 Selling Selling is another activity included in E-marketing. Companies use different meth ods to sell their products to the customers, such as, virtual sales staff and online chat. Customers can chat with the sales representatives of a company using company’s website in order to get relevant information about the products. Online chat is one of the most important elements of an online company. Companies cannot create customer value if they hire ill-mannered sales staff because such staff members do not possess the ability to attract customers towards the companies. Companies need to take advantage of good interactivity and mass communication in order to gain customer value and achieve competitive advantage in the market. 2.3 Public Relations Marinating good public relations is